Due to its capacity to exert influence over public opinion and decision-makers, the media plays an important role in shaping EU policy. Establishing good relations with media representatives and correspondents can, therefore, help you in advancing your lobby agenda. More specifically, informing the right contact person within the media of your position, activities and events regarding a certain issue allows you to raise awareness and efficiently reach a wide audience.
Serving as an intermediary, the EUcoach ensures that good media relations are established and maintained throughout the whole of your lobby campaign. Our close links with the international press corps and solid experience in dealing with journalists, enables us to help you select the most appropriate media channels and press agencies for communicating your messages to your desired audience. The EUcoach ensures that your events enjoy qualitative media coverage and helps you prepare any press material needed to promote your interests.