Once you have identified the policy issues you want to focus your lobby efforts on, you can start reflecting on how to project yourself into the EU arena and deploy a lobbying strategy for each.
The lobbying process is a communication process - the main goal of a lobby campaign is to ensure that a stakeholder´s message is heard, understood and acted upon. Therefore, it is pivotal that the underlying communication strategy is carefully planned and implemented.
The success of a lobby strategy mainly depends on a good knowledge and understanding of the issue at stake, and consequently on conveying the right message to the right person, at the right time.
Finding all this relevant information is not always an easy task. The state-of-play briefing provides you with all you need to know to get started: background information, a list of the most important documents, the key players and the next stages of the decision-making process.
For updates relating to any of the aspects covered by the state-of-play briefing, see our monitoring service.